Our deadline is upcoming for the Extreme Business Makeover. We’ve received tremendous interest and we hope to have a selection before the end of the year. You can read our most recent article in the Eagle Tribune.
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Our deadline is upcoming for the Extreme Business Makeover. We’ve received tremendous interest and we hope to have a selection before the end of the year. You can read our most recent article in the Eagle Tribune.
Carter Welch recently spoke at the Eagle-Tribune’s series: “Weathering the Economic Storm”. He was part of a panel of local business experts who agreed that as bad as the economic storm has been over the last six months to a year, sunnier skies are ahead. Carter told the group, “The rain hasn’t stopped, but the basement is dry.”
To read more of the article about the series, visit the Eagle Tribune to read about Carter’s talk.
Check out today’s Eagle Tribune Newspaper for a major article about this! We will have more to post in the coming days! The article is posted on the Extreme Business Makeover site.
I’m very proud to be part of a group of business owners who are coming together to help one special company change its fortunes. Visit the site of Extreme Business Makeover NE, which I co-founded with BobDiRosa of Market-Edge Services.
Check out our Top 10 Marketing Challenges and Solutions for 2009.
Here are some additional suggestions about weathering the tough economy.
The Marketing Executives Networking Group (MENG) and Anderson Analytics, in its second annual survey of Top Marketing Trends for 2009 says that while companies are lowering marketing budgets and reducing staff, the amount being spent on increasing or maintaining R&D innovation is not being severely affected by the economy.
Source: MENG & Anderson Analytics, January 2009
If you are asking yourself whether to spend money on advertising and marketing during a difficult economic period, I think our third president had it right. In difficult economic times, those companies that continue to spend will find that they will grow market share. And that market share will continue, once the economy strengthens. Here is the quote:
“The man who stops advertising to save money is like the man who stops the clock to save time.” - Thomas Jefferson
Fact #1: The fig tree grows best and produces the best quality fruit in harsh, dry, hot environments.
Shouldn’t your business be able to do the same? Today’s economic environment is among the harshest, toughest situations we have seen in a long time. Learn the lessons of the Fig Tree and take this opportunity to build the roots deep and wide, much like the fig tree – network, focus on basics, get your marketing story right, contact old customers…anything you can do to spread your roots.
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Carter Welch Interviewed by Eagle Tribune Television (click image to see video)
Tuesday, December 1st, 2009Tags: economy, marketing, trends, Video
Posted in Extreme Business Makeover, Fig Tree News, Marketing Comments, Marketing Tips | No Comments »