I spoke recently about the urgency with which clients need to get out and listen to their customers.  The world has changed in the past year and economic concerns have fundamentally changed the ways in which consumers think and act.  The solution: listen to them!  Understand how they’ve changed, and innovate to meet their key needs.  In a great article in Ad Age, Coca Cola’s CEO confessed that they had “not focused enough on changes taking place” with their customers.  He shared how they are focusing much more on innovation, driven by better understanding and addressing changing customer needs and desires.

Tags: customer research, innovation, marketing

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