The Marketing Executives Networking Group (MENG) and Anderson Analytics, in its second annual survey of Top Marketing Trends for 2009, asked marketing executives to list “one all-time business book to recommend to fellow marketers.”  Here was the ranking.  Which of these have you read?

1. Good to Great
2. Positioning
3. The Tipping Point
4. The 7 Habits of Highly Effective People
5. The World is Flat
6. Marketing Management
7. Crossing the Chasm
8. Built to Last
9. In Search of Excellence
10. Competitive Strategy
11. Blue Ocean Strategy
12. The Discipline of Market Leaders
13. The One Minute Manager
14. Competitive Advantage/Strategy
15. Execution

Source:  MENG & Anderson Analytics, January 2009

Tags: marketing

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